Amazon Prime Day – deals, devices and dollarsThe four-day version of Amazon Prime Day was a hit, and the results offer some important indicators about the state of digital commerce. Pacvue: Amazon has success with four-day Prime Day A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year. Walmart lowers back-to-school prices from 2024; launches tween apparel brand Walmart Inc. is targeting back-to-school shoppers with discounts, a new private-label apparel brand, and streamlined online shopping for back-to-school items. Survey: Consumers aim to balance sales, saving money during Prime Day Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event. Deloitte: Back-to-school spending to hit $30.9 billion Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. Urban Outfitters, HGTV debut dorm makeover contest on Pinterest A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest. Adobe predicts almost $24 billion in four-day Prime Day sales Amazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales. Generational divide remains when it comes to Gen AI shopping tools Generative AI tools are increasingly being used to search for products online – especially by younger consumers. Sam’s Club's new AI tool enables omnichannel ad measurement for brand partners Sam’s Club has a new, artificial intelligence-based tool for participants in its retail media network to track ad performance. Subway ‘Happy Gilmore 2’ promo includes immersive mobile experience Subway is including digital and metaverse features in its promotional partnership with Netflix and the sequel to a popular Adam Sandler comedy. 1 2 3 4 5 Next Last
